Basic professional experience is in persuasion industry. Started as a writer (Copy) and wriggled out as a Creative Strategist. Firms, all MNCs, don’t matter anymore, since they themselves are transmogrified already!! At the moment I support local Self Help Groups (SHGs) and Small and Medium Enterprises (SMEs) to apply design thinking to generate more customers and bottom-line impacts, with the support of Nation Institute of Design (NID), Ahmedabad. And remain fully committed to support students to find their dharmic purpose as a true Bharathiya to create as many as Intellectual Kshatriyas from our campuses, Kerala, in particular, with support of various Hindu Organisations.
Mithranand SS
